founder Jennifer Moss discusses the popular website and baby name trends for this year! - Celebrity Baby Blog founder Jennifer Moss chatted recently with ABC30 about… you guessed it… baby names! is a popular go-to for parents looking for that perfect name, providing plenty of inspiration, including the origin and meanings of each name.

Jennifer explained the significance of choosing a name, noting: “I think a name is so tied to our identity that it’s one of the most important things that a parent can choose for their child.”

Jennifer also spoke about how the site got its start and gained visitors over the years, noting, “Once I registered in 1996 it just snowballed and now we get almost 1 million visitors a month.”

In regards to some popular naming trends, Jennifer spoke about what’s hot right now, sharing: “This year on the boy’s side a lot of what we talked about is occupational surnames, so we’re talking Mason and Sawyer.”

She added, for “the girls side, a huge trend is flower names, so Magnolia, Iris and Lily.”

Of course, with so many choices, selecting a name for your new arrival can be a huge challenge, but Jennifer has some great tips. She believes that looking ahead into the future will help make the decision a bit easier.

She explained: “Look at the name from the perspective of the person who’s going to have to live with it. Can the name grow with the child? You’re not just naming a baby, you’re also naming an adult.”


Kate Fann (she/her) is the celebrity blogger, as well as an established content writer, aspiring author, and social media expert. She has been featured in online publications such as Bolde, ManoByte, Medium, The Social Observer, and more. Kate has ghostwritten numerous romance novels and is currently working on publishing her own works in the Young Adult genre.

Kate lives in East Tennessee with her husband Casey and her two sons, Quinn and Noah. When she's not writing or scrolling Instagram, Kate can be found tasting delicious wines, playing with make-up, baking yummy treats, or hiking the beautiful Smoky Mountains.