We interview Laurel Sutton, founder of Catchword, one of the top naming companies in the world. Laurel discusses how the process of naming people is not that different than naming  companies and products.

Jennifer and Mallory also gab about the current celebrity baby news and take listener questions on names and naming!

Names mentioned in this episode: Praxidike, Benedict Cumberbatch, Hannah Hart, Nova, HomerIgorMallory

Laurel Sutton can be contacted at Sutton Strategy.

Baby Naming and Influencer Culture