Episode #26 – We interview Laurel Sutton, founder of Catchword, one of the top naming companies in the world. Laurel discusses how the process of naming people is not that different than naming  companies and products.

Jennifer and Mallory also gab about the current celebrity baby news and take listener questions on names and naming!

Names mentioned in this episode: Praxidike, Benedict Cumberbatch, Hannah Hart, Nova, HomerIgorMallory

Laurel Sutton can be contacted at Sutton Strategy.

Baby Naming and Influencer Culture

Headshot of Jennifer Moss

Jennifer Moss (she/her) is the founder of BabyNames.com, author of The Baby Names Workbook, and Producer of The Baby Names Podcast. Jennifer is widely regarded as the leading expert on popular baby name trends and the naming process, serving as the authoritative source on the subject for national and international media.

Jennifer entered the tech arena in the 80s as a software developer and database architect, and became a pioneer in the Internet industry. In addition to operating BabyNames.com, Jennifer owns a web development agency in central California.