For kids, tooth-brushing is an unpleasant chore, says San Francisco-based Grush. “Parents are forced to spend a lot of time supervising their child’s brushing to make sure they brush properly.”

The solution to this problem? The video game toothbrush, which “transforms boring tooth-brushing into a fun game. The Grush Brush includes “advanced motion sensing technology that detects precise movements during brushing and then transmits this information wirelessly to a smartphone running an interactive and instructive brushing game for kids.”

Brushing information is also stored in the Grush Cloud for dentists who want to evaluate their patient’s brushing habits between visits. The company says its mission is to “help kids around the world to improve their dental health.”

For now, it’s a crowd-funded campaign idea, on Indiegogo. There’s more information here.