New moms are on the search for natural and baby-safe body care products more than ever. But with the sea of choices, it can be daunting to hunt down something that you and the little one will love.

New Baby Body Care Line from Whole Foods |

Luckily, Whole Foods Market just launched their 365 Everyday Value Baby Body Care line, making these products not only accessible, but also affordable. The baby line upholds all Premium Body Care Standards the store places on its products, which omits harmful and irritating ingredients such as parabens, polypropylene and polyethylene glycols, sodium lauryl and laureth sulfates.

The products also leave out artificial colors, preservatives, or fragrances which are notorious for making sensitive skin act up, especially in little munchkins! They’ve been dermatologist tested and are hypoallergenic, so you can trust that they will get the job done without disregarding your values for safety, the environment, and responsible sources. Oh, and can we just take a moment to appreciate the packaging? SO CUTE!

The new line includes the 365 Everyday Value Baby Lotion ($5.99), the 365 Everyday Value Baby Shampoo No Tears ($5.99), and the 365 Everyday Value Baby Foaming Wash No Tears ($5.99). Btw, the foaming wash does all the work for you by automatically foaming when you turn the bottle upside down and squeeze, so you only need one hand while you multitask during tub time. Hopefully they’ll be expanding the collection to include more products we can trust with our kids… perhaps sun care?

Find these at your local Whole Foods Market.

Miranda Mendelson (she/her) has a bachelor’s degree in Communication Studies from California State University, Northridge with a minor in Women’s Studies. She is an owner/partner in and daughter of founder Jennifer Moss.

Miranda is a long-time beauty influencer and entrepreneur, authoring her own blog and social media channels under